Recent Professional Experience

Senior Product Marketing Manager

2021-Present at Zynga, Remote

Acts as a leader for live marketing operations for multiple titles and teams. Offers exceptional project management and strategic skills by planning campaigns for live events, partnering with licensors, and working in lockstep with the game teams to execute cross-functional initiatives.

Social Media Coordinator

2020-2022 at Animal Protection and Education, Boone, IA

Provided monthly written blogs and managed daily social media presence of A.P.E. Worked closely with the board of directors to help gain and retain donors in offering optimized SEO website recommendations and marketing engagement strategies.

• Participated in weekly and monthly team meetings to plan and execute a robust content strategy.

• Utilized metrics to optimize educational, fundraising, and event planning efforts.

Marketing Automation Specialist
& Business Analyst

2019-2021 at AKC Marketing, Des Moines, IA

Supported digital marketing and sales initiatives through campaign planning, segmentation, reporting, and automation optimization. Worked closely with Account Managers and developers to create, analyze, execute, and report on campaigns.

• Collaborated with designers and developers to implement multi-channel messaging flows.

• Pulled, organized, analyzed, and presented campaign data to report to management and clients.

• Paired with the development team to leverage API integration potential with HubSpot for external applications.

• Created and organized documentation and visualization of internal and external processes

Senior Customer Relationship Manager

2012-2018 at Scientific Games, Des Moines, IA

Became a leader in lifecycle marketing and marketing production by creating and implementing in-app and customer-facing marketing retention strategies via app, website, social media, email, push notifications, and app-to-user messaging campaigns. Managed all audience development strategies.

• Crafted and edited design specs and proposals for marketing promotions, contests, and giveaways including design, art direction, and mock-ups.

• Monitored and reported campaign success; consistently met or exceeded monthly standards of user retention and engagement.

• Worked and communicated remotely across teams in geographically dispersed locations, and with third-party platform providers and partners regarding strategies to build strong product brands within corporate guidelines.

• Created a document-sharing management system and a workflow production process to manage all marketing content creation and execution.

Professional Development

Bachelors of Arts, English Literature

2011 at the University of Northern Iowa

Specialized in Digital Design & Business Communications with an emphasis on Creative & Technical Writing.

Associate of Arts, General Studies

2009 at Des Moines Area Community College

Company-sponsored Training

Various Events & Training Courses

SEO Trends for Marketers American Marketing Association

SEO Foundations by LinkedIn Learning

HubSpot Academy Certifications by HubSpot

Google Analytics by Google

The Customer Experience Platform by Zendesk

Writing for Social Media by Brand Driven Digital

Enhancing the Customer Experience through Social Media via The Social Shakeup