Recent Professional Experience
Live Ops Product Marketing Manager
2021-Present at Zynga, Remote
Acts as a leader for live marketing operations on the Harry Potter: Puzzles & Spells team. Offers exceptional project management and strategic skills by planning campaigns for live events, partnering with licensors, and working in lockstep with the game teams to execute cross-functional initiatives.
Social Media Coordinator
2020-2022 at Animal Protection and Education, Boone, IA
Provide monthly written blogs and manage the daily social media presence of A.P.E. Work closely with the board of directors to help gain and retain donors in offering optimized SEO website recommendations and marketing engagement strategies.
• Participate in weekly and monthly team meetings to plan and execute a robust content strategy.
• Utilize metrics to optimize educational, fundraising, and event planning efforts.
Marketing Automation Specialist
& business Analyst
2019-2021 at akc marketing, Des Moines, IA
Supported digital marketing and sales initiatives through campaign planning, segmentation, reporting, and automation optimization. Worked closely with Account Managers and developers to create, analyze, execute, and report on campaigns.
• Collaborated with designers and developers to implement multi-channel messaging flows.
• Pulled, organized, analyzed, and presented campaign data to report to management and clients.
• Paired with the development team to leverage API integration potential with HubSpot for external applications.
• Created and organized documentation and visualization of internal and external processes
Customer Relationship Manager
2015-2018 at Scientific Games, Des Moines, IA
Led product management by creating and implementing customer retention strategies via product, website, social media, email, push notifications, and app-to-user messaging campaigns. Managed all audience development strategies.
• Designed and edited design documents and proposals for marketing promotions, provided art direction, and critiqued mock-ups.
• Monitored and reported on campaign success; consistently met or exceeded monthly standards.
• Communicated across teams in geographically dispersed locations, and with third-party platform providers and partners regarding strategies to build strong product brands within corporate guidelines.
• Created document sharing management system and a process to manage marketing content.
Customer Support Manager
2014-2015 at Scientific Games, Cedar Falls, IA
Managed online customer support and associated policies and processes.
• Determined customer service requirements and offered creative solutions to benefit the brand and provide long-term customer satisfaction and support.
• Introduced and facilitated the onboarding of Zendesk customer service platform to the customer support team. Established best practices and implementation strategies that improved performance, reduced tickets and decreased response times.
Senior Community Manager
2012-2014 at Scientific Games, Cedar Falls, IA
Created and maintained an integrated, cohesive, and consistent social presence of the company and Phantom EFX social casino game brands through social media and the company’s blog and website.
• Produced campaigns, contests, giveaways, and other activities with the focus of user retention and engagement.
• Functioned as a brand manager to improve marketing efforts while monitoring KPIs, insights, and other metrics.
• At peak, managed over 5M subscribers on up to 10 games.
Professional Development
Bachelors of Arts, English Literature
2011 at University of Northern Iowa
Specialized in Digital Design & Business Communications with an emphasis in both Creative & Technical Writing for real-world application
Associate of Arts, General Studies
2009 at Des Moines Area Community College
Company-sponsored Training
Various Events & Training Courses
SEO Trends for Marketers American Marketing Association
SEO Foundations by LinkedIn Learning
HubSpot Academy Certifications by HubSpot
Google Analytics by Google
The Customer Experience Platform by Zendesk
Writing for Social Media by Brand Driven Digital
Enhancing the Customer Experience through Social Media via The Social Shakeup